Personal Note Edition

Some big news to share. We have been building something new at SpotlightIQ. I wrote a bit about it on LinkedIn. Would appreciate a comment and share if you have the time. But in short, I believe B2B does not get the attention it deserves in the CTV space. There are no CTV platforms built for B2B. ABM platforms use white labeled Demand Side Platforms but those are still natively built for B2C. Other CTV platforms barely mention B2B, if at all (mostly not at all).

It all starts with exactly which companies you want to target and we will figure out the buying committee. Or just start with company industry, size, other firmographic details, and decision maker job titles. My favorite early example to talk about is reaching 47K dental practices in the US. Dentists, hygienists, and other dental office employees being shown an ad while they watch TV at home.

My plan is to keep this newsletter the same, with a general (sometimes B2B leaning) overview of Connected TV advertising. There is a lot to continue to learn and discuss. Would also appreciate forwarding this edition to anyone you think could benefit from Account-Based Television.

Onward!

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